THE UNDERWEAR BUYER
When I say that I’m an expert in women’s underwear, I can almost hear the giggles of my past girlfriends. But I really am – after taking degrees in textiles and fashion, and working my way upwards through the purchasing department of a well-known chain of stores, about seven years ago I went independent and launched my own specialist and high-class lingerie mail order business. It was just at the right time, when internet sales were really taking off, and I was relatively early in the field; my company is successful, with a name for quality and service, and a good niche in the market. Whilst most of our sales are from established lines and names, I am always keen to spot rising talent and that’s how I met – well, let’s call her Emma …